This may come as a surprise, but many startup businesses do not utilize the internet as a major selling and advertising option of their business plan. In this day of the web it is imperative to utilize this tool to help grow your young company. The important key is making sure you allocate and use funds wisely to get the best effect.
Many young enterprises do not put adequate funds aside to develop a quality web site to allow the internet browsing public to gain full access to their services. Using a Facebook account is definitely a plus when it comes to advertising your business and the price cannot be beat, but to truly use the benefits of the internet, a quality web site is essential.
Obtaining an excellent web site development firm is a very important part in the process. The one error that young companies usually come into is the lack of funding for such a venture. Obtaining a web site that will grow your company’s future does require an investment. Hiring a web development company that offers an inexpensive web page will leave your business with what it paid for, poor quality and management of your site.
As a starting business it is very important that you obtain a web development company that has a proven track record and will be with your firm for the long haul. This will do nothing but improve traffic to your site and maintain your evolving business through time. This does cost some money and you must be willing to spend it. Skimping in this area is not worth it.
Obviously the internet is here to stay and is only getting bigger by the second. If you do not position your brand on the web and try to improve its search ability profile than you are letting your competitors that are doing this gain a significant advantage. That is not something you want your opposition to obtain. The sooner you acquire a union with a worthy web development firm, the better off you are.
I cannot express how many times I have seen a startup business cut corners when it comes to the development of their website, only to have to hire another web development company later on to fix their problem web site. This is a waste of money that can be avoided. It may come as a little bit of sticker shock to some people when they see the costs involved in developing a worthy web site, but the benefits out way the initial investment.
Take some time before going with the cheap web development agencies. It will pay off in the long run.
Ever since being out on my own, I have joked that wherever there is cell phone reception and public Wi-Fi, I have a place to work. While I have actually “grown up” and gotten myself an office and receptionist, for many years I went at it alone – working out of my house, Panera Bread, McDonald’s or wherever I could get Wifi.
Interestingly enough, today it is even easier to telecommute or run a virtual business thanks to the technology that has become so cheap to deploy. Let’s go over how you can run an entire company on just pennies per day:
#1: Get a domain name, website and email address @yourdomain.com
We list this one first because it goes a long way in proving you are a legitimate company. It is a lot easier to do than you think. Just head over to GoDaddy or Network Solutions and get the domain. Both generally offer a free one-page website and low cost e-mail services. Choose whichever one looks better to you. You can always move your website later if you need to.
(Hint: Be sure to get a .com name. They will try to sell you many different extensions (.info, .co, etc) – those are junk. Stick with .com. Trust me here.)
#2: Get yourself a virtual phone and virtual fax
As you know, we are big fans of both RingCentral and eFax, but there are other options as well, such as Phone.com. The idea here isn’t to steer you to any one service, because they all have their benefits and weaknesses. For instance, you may like one better because it costs less, but another may be easier to use. We do have a page with some RingCentral Coupons that might save you some money in case you are leaning that direction.
#3: Invest in a good, quality computer
This one you may have already, but it is still worth mentioning. If you are going to be serious about doing the best work you can, you need to plan for your computer upgrades. I won’t get into the Mac vs. PC debate, but will tell you this: Mac’s simply last longer. If you have a PC, plan on replacing it every 18-24 months to keep it running smooth. If you have a Mac, every 36 months will probably do. Many Mac owners get even more mileage than that.
Congratulations! You now have the framework of a virtual office.
In the next article, we will explore how to get software at a great price, and if you’re just starting out in business, how you can find work/clients day one.