One of the hardest thing for most small businesses to do, is market properly. I am not saying that these small business owners are doing a bad job, I am just suggesting they think outside the box. Most small businesses try to market as if they are a large business. Large businesses will market for the future and are attempting to increase the recognition of their product line or company name. Smaller businesses need to focus on marketing the services and products they can offer now. Taking the time to evaluate your marketing strategy might increase your revenue as well as decrease your overhead.
Instead of running larger local ads, trying condensing your ad down and remove a lot of the flash and glamor from it. This approach will allow you to run multiple ads for the same cost as trying to run one larger ad. This will generate a better overall response to your advertising attempts as well as expanding your customer base. Keep in mind that the more information you can get out about your business, the more success you are going to have in the long run.
If you feel that you still want to explore more options for marketing, you can also try to get in touch with another company and form a type of partnership. Obviously you would want to find a company that has products or services that complement your own without taking away from yours. It can be difficult to find another small business that is not going to be in direct competition with you, but once you do find one the potential is unlimited. You can refer current clients and customers to one another to increase the profits from both businesses. This partnership could easily double your current customer base, as well as get more people aware of your services and products.
You will also want to review your services and products, plus consider adding to them. You will find customers who are more concerned with cost, over the quality of what they are getting. So having a cheaper version of what you are offering, will help prevent the loss of sales. You will also want to consider adding a more premium service or product for those who are more considered with quality over the cost. These types of customers are more concerned that they will get everything they need out of the product or service, that it gives them piece of mind knowing this.
You could also consider adding an incentives program for existing customers. Allowing them first notification of new services and products before they go public. You could also use some sort of a rewards program for them. Giving them a discount or some sort of reward for referrals that generate sales for the business. It is a far cheaper way to advertise and promote the business than most other means, and it allows your clients to work for you and strengthen your companies reputation. Nothing beats word of mouth advertising and finding a way to take advantage of that is something every small business owner should be looking into.