A lot of people are starting to jump into the business world and start their own small business. Most of them are lured by the idea of becoming overnight millionaires but do not consider the amount of risk that goes into starting your own business. They often overlook some of their own skills before deciding to invest large sums of money to start their own business. I am going to talk about three simple things that everyone should consider before taking the first steps, in starting your own business.
The first thing any good business owner needs to have is persistence. This is a very important trait for business owners to develop and have. You are going to hear the words no or not interested, more times than you are going to be able count when you first start you business. Even if you are offering the worlds greatest products or services, your company is completely unknown and it is unlikely that you are going to get instant recognition for it. The name and reputation of your company is going to constantly be in question and learning to remain positive and keep pushing forward is going to be difficult but necessary.
Professionalism is another key attribute that a small business own must be willing to embrace. It does not matter if it is in a meeting or an interview; you are going to have to learn to always remain gracious. This is going to be the backbone of your company’s reputation and status within the public eye. The stronger and more positive of a reputation you can build the more likely customers are to seek you out. This will always greatly increase any word of mouth advertising that you can receive from business partners, clients or employees; and everyone is always looking for great free advertising.
It is critical for small business owners to learn to control their personality. It is important to be yourself but in the business world you have to learn to adapt and the ability to read people and various situations is key. There is a time and a place for an ego. Your ego can either destroy any headway you are trying to make and ruin all of your hard work or it can also be the most power weapon in your business arsenal. Learning when and how to use your ego is going to be a very important and challenging task for young business owners.
A lot more small business owners need to begin utilizing the potential of the Chamber of Commerce. If a small business joins forces with a local Chamber of Commerce an entirely new world of opportunity can open up for the business. The Chamber of Commerce sets goals for itself, which are designed to help find customers for local small business owners and increase their odds of success. The Chamber of Commerce is a very good place for small business owners and potential business owners to collect information on running or starting a business. Depending on your local Chamber of Commerce, it may also offer programs that will share invaluable business tips and the commonly forgotten steps to success.
You can become a member of your local Chamber of Commerce and request to sponsor a mixer at your location. This will benefit you in a multitude of ways. You will be able to put on a demonstration of your products and services for other members of the Chamber of Commerce to see and experience. This is going to be a great way to get your name and product out to other small businesses that may be able to utilize the talents and products your company has to offer. It also allows you to see what other options are available for you in the area. You could in theory also scout the competition if you wanted, during this event.
The mixer will also allow you and any employees that you have invited to the event, to do some networking. Networking is a great way for a company to expand its resource base. It is always beneficial to have additional contacts that would be willing to help or offer advice if you are ever in need. That is one of the aspects of the Chamber of Commerce that make it such a power resource for any small business owner. Giving you and your employees other people to contact and learn from while your business starts to grow is nothing short of life saving at times. You are also going to be able to bounce around ideas between some of your contacts and find out what is going to work for your business and what will not.
One of the biggest marketing tools most small businesses fail to really consider resides in social media. Today you can find just about everyone using one form of social media or another. I am sure most of you have used Facebook at one time or another. Even if it is just used to share information with family or friends from out of town on a regular basis. Social media can be your best friend, as long as it is done right.
When building a website for your company, have the design incorporate social media into the site. They will have to be asked to create social media accounts for the site, but this is the stepping stone your business needs to really elevate itself to the next level. These social media outlets allow you have to customers give feedback and share with their friends, how much they like your company. The simple action of someone clicking the small “like” button can be the difference in thousands of dollars in revenue for your business
If you do not currently have a website for your company and are looking to build one in the future, considering hiring a company who has a proven record in results. Make sure that they have experience with social media as well. While it is not difficult to create a social media fan page, it can be difficult to get it running properly. Remember, first impressions are everything and catching someones eye right off the bat can be the difference between gaining or losing a new customer.
If you already have social media incorporate into your website, make sure you are utilizing it properly. Put someone in charge of managing the business end of the site. Have them interact with the people on the social network, by posting relevant information about what is going on with your business as well as responding to comments that are made on your page. This will in turn show the people viewing your site, that you are in touch with your customers and it gives a more personalized feel to people who are viewing your site.