A lot of small business owners struggle to find ways to get their company’s name out to the general public. They also can find it difficult to establish a good pipeline of leads to continue reaching more customers. These problems can be addressed several ways, but not every approach will work for everyone. You have to consider your service or product line and find something that works well for you.
Telemarketing can be an easy way to build up a list of quality leads. If you do not have a couple of employees who can devote an entire days worth of work to this task, you may want to consider outsourcing the project to a telemarketing team. These teams focus on generating high quality leads to feed your company. They can also schedule appointments for your company and handle basic customer services. This allows you to run a smaller company but still have the man power to handle a larger base of customers and clients.
Depending on your services and or products, telemarketing may not be for you. It might also be too expensive for a smaller company to do, so hiring an in-house telemarketer may be easier. Just about anyone can be a telemarketer and can do the job, assuming they have a script to work from. These scripts are designed to quickly relay the information and the goal of the company to the customer. Telemarketing can be a very difficult job for someone without a thick skin. People generally do not care for telemarketers and are quick to hang up or yell at the telemarketer.
You can also look into localized advertising by getting active with some of the local schools. You can become an activity part of the schools in your community and during newsletters or social events, be allowed to market your company to the parents. This works on a multiple of levels. It gets the company into the public eye in a very positive manner but it also is an easy way to advertise your services and products.